BlackIsTheNewBrown

Certain companies pride themselves in the multiplication of trendy names for ordinary colors. Apparently you can't just call something "brown" or "red" or "green" anymore. Gray has to be "gunmetal" or "koala gray." You don't get brown, you get "shitake." Cream or mother-of-pearl translates to "tea stain" or "mustard snow leopard." This becomes a problem when it's no longer on the website and you have to try explaining why "cinnamon red" is the same thing as "Mars red" without a picture for reference.