Brand Schizophrenia

At many call centers, you don't just answer the phones for one company. You answer the phones for three or four or five different businesses. This is okay if you're in a steady flow of calls from one company, but if every other call is from some other company, you often end up confused. Especially if there's a problem with the phone system, and your Failstation is saying the wrong company name.

"Thank you for calling Marco Men's Polos. How can I help you today?"

"Yes, what kind of eye shadow will go with the Searching For Prince Charming lipstick?"

And that's only if they're too dumb to think it's a wrong number and hang up. Something like this is bad enough, but then you get to order problems. The caller will start giving a vague description of a problem with their order and you have to play a guessing game to figure out which company it is.

"Um...what...did you buy?"

* SIGH* "Where is my order!"

"Um...what kind of order was it?"

You're just supposed to know that you're speaking to Mary's Makeup as opposed to Marco Polos.